According to the latest reports, from Friday, February 11, local commuters on the Central Railway’s Mumbai division can stream high-quality content that includes movies, television shows and music at absolutely no cost on their mobile devices.
Through the service, one can access preloaded, multilingual content that includes movies, news and music videos. This service in its pilot phase will be accessible on 10 local trains on the Mainline employing local WiFi network put up in the trains by the service providers, stated narratives.
Based on accounts, to begin with, the service will be available on the Main Line locals which is the CSMT-Kalyan/Karjat/Kasara route). However, eventually, it will be activated throughout the Central Railways suburban section.
It has been reported that to access the service, one will have to download the “SugarBox” app developed by the service provider. Interestingly, no internet is needed for accessing the content. Moreover, travellers don’t have to pay for data consumption.
While the service is free for travellers, the authorities will charge the service providers who will recover the cost by means of advertisements.
Steps to enjoy the service:
- Search “SugarBox” in the Playstore or App store
- Download, install the app or scan the QR code (which will be accessible in trains)
- Turn on device location
- Verify your mobile no. through an OTP
- Connect to SugarBox WiFi
- Disconnect your mobile data network
- Enjoy movies, shows and shopping on the app or any partner app
Anil Kumar Lahoti, General Manager, Central Railway had a first hand experience of this content on demand and interacted with media persons at CSMT. While briefing them, he said that Non Fare Revenue of Central Railway for the period April to Jan 2021-22 is 22.57 crore which is 295% more than that of the corresponding period of last year and is placed first among all zonal railways. The contract for “Content on Demand” inside 165 suburban EMU rakes will fetch Rs. 8.17 crore for Railways in five years’ tenure. Lahoti said that the commuters of Mumbai Division, Central Railway will now be able to avail an infotainment experience through this Content on Demand Service.