JVKE Responds To Mumbai Indians Using his Music On Instagram

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Viral hit singer-songwriter and GRAMMY nominated producer JVKE has a knack for creating pop anthems that soar and surprise all at once. He has quietly generated over 100 million streams, built an audience of 5 million-plus followers across social media, and attracted the support of everyone from Charli D’Amelio to Charlie Puth. The most recent fans of his music are none other than the Mumbai Indians.

The five-time IPL champions used JVKE’s viral hit song “this is what falling in love feels like” in their Instagram Reel video featuring the players and their families having “a gala time at the Fountain of Joy”. JVKE responded to the post by saying: “I was so excited and grateful when I found out that a huge cricket team in India, the Mumbai Indians, used one of my songs in their Instagram post! Music really has no language or boundaries. Sending lots of love to my Indian fans and all the cricket fans around the world!”

JVKE followed up his viral hit single “this is what falling in love feels like” with “this is what heartbreak feels like”, an emotional song that “is for anyone trying to cut off the snakes” in their lives.

JVKE continues to establish himself as an artist to watch after his breakout hit “Upside Down” went viral following release in 2020 and has amassed over 200 million streams to date. The song’s meteoric success led to a Charlie Puth remix collaboration, which earned both JVKE and Charlie a 2021 Trending VMA nomination.

“When people hear my music, I want them to be surprised, but to also feel an emotion,” JVKE states. “The most important thing is the feeling. It’s what connects everyone to a song.”

With over 8 million monthly Spotify listeners and amassing over 425 million global streams and 140 million video views, JVKE is certainly an artist on the rise and has more in store for 2022.





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