Safiyya Riyadh turns breast milk into jewellery at Magenta Flowers a £1.5M

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Safiyya Riyadh runs a jewellery business that preserves breast milk into a wearable memento. Magenta Flowers is expected to clock a turnover of £1.5million in 2023.

We come across a variety of jewellery trends every now and then. Some are new, fascinating, and intimate, while others are simply odd. And breast milk jewellery is an excellent illustration of the latter. You may be surprised that breast milk has become to be a lucrative industry.

Magenta Flowers, owned by Safiyya and Adam Riyadh, is an award-winning company that transforms special occasion flowers into cherished keepsakes. Breast milk is kept before being transformed into a wearable remembrance Magenta Flowers.

Magenta Flowers makes breast milk necklaces, earrings, charms, and rings by hand to assist customers in immortalising whatever keepsake they wish.

The company has fulfilled almost 4,000 orders since its inception in 2019. However, the company recently ventured into uncharted territory by expanding into breast milk jewellery, and it is expected to turn over £1.5 million (Rs 15 crore) in 2023.

The market for breast milk jewellery has been increasing, therefore Magenta Flowers is hoping to capitalise on this growing desire.

Mothers all over the world are looking for ways to memorialise their breastfeeding experiences in beautiful stones produced from the fluids.

Safiyya, a mother of three, understands how tough nursing can be and the urge mothers have to continue this journey.

She stated, “I believe there is so much shame surrounding breast milk and, in certain situations, public breastfeeding that it is almost like a hidden gem for me.It fosters a sentimental relationship between moms and their babies and honours that treasured bond.”

It required a lot of in-depth research for Magenta Flowers to develop out a formula for preserving breast milk into a wearable remembrance while also ensuring breast milk retains its colour.

Safiyya eventually devised a technological method for dehydrating the liquid and combining it with high-quality non-yellowing resin to ensure the jewellery remains clear for years to come.

In 2023, the company is expected to generate £1.5 million in revenue.

Safiyya Riyadh noted, “A lot of our customers are frequently incredibly sad that their breastfeeding adventure is ended. The jewellery is a way to preserve and honour both the positive and tough portions of the breastfeeding experience, allowing women to proudly show their journey.”



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