This OTT Channel Brings Zara Hatke Content With 2 New Shows


The Q, India’s youngest Hindi general entertainment channel with a multi-platform presence is all set to spruce up its programming line-up with experience-based web series that’s ‘Sabse Alag aur Sabke Liye’. Dil Se Connection #ShoIka Ke Saath’ starring  Dipika Kakar Ibrahim, Shoaib Ibrahim & Dil Se Connection #SambhAvi Ke Saath starring by Sambhavna Seth and Avinash Dwivedi, are two shows which will surely strike a chord with the mass audiences with their unique content offering. It is a reality show based concept for the OTT platform.

Audiences admire their favorite celebrities on-screen and often shower them with love and adulation. But what often remains a mystery for them is how do these celebrities live? Do these celebrity couples also argue like us? Do they also go on long drives to get a break? Dil Se Connection #ShoIka Ke Saath & Dil Se Connection #SambhAvi Ke Saath will show two celebrity real-life couples, who are already popular in the social media space, taking the viewers through light-hearted and endearing experiences of their lives. It will give the audiences a glimpse of the life of celebrities, which one only wonders about.  Dil Se Connection #SambhAvi Ke Saath will showcase celebrity couple Sambhavna Seth and Avinash Dwivedi portraying the sweet and sour chemistry between the duo.

Dil Se Connection #ShoIka Ke Saath on the other hand will provide viewers a window into the lives of celebrity couple Dipika Kakkar and Shoaib Ibrahim and the sweet bond between the couple and their journey of building a lovely life with little joys of life. The two shows will be launched on April 18 and will air every Monday to Friday at 7 PM and 7.30 PM respectively only on THE Q channel. 

On the launch of the show, the beautiful Dipika Kakar Ibrahim shared, “We are so happy to associate with THE Q. It brings quality entertainment for the younger audiences across the country. Our show Dil Se Connection #ShoIka Ke Saath will be a real slice of life drama, that will trace my and Shoaib’s day-to-day life as a couple. The audiences will get a sneak peek into our life that is unfiltered and real and we can bet it will be entertaining.”

Adding to this, Shoaib Ibrahim shares, “Like others, we too are an ordinary couple at home, who have our own share of disagreements, fights, make-up post-fight, and lots of fun together. We are best friends, each-others critics and partners in life. We have created this life for ourselves with lot of love and commitment and we want to take the audiences along on our journey. It is for people who love watching us together be it on-screen or off-screen, maybe they’ll get to know us better. We are very excited and appreciate THE Q’s effort to bring something hatke with real emotions to consumer’s screen.”

The Q is already known to provide original and quality entertainment to India’s Free-to-air (FTA) market. With its new programming line-up, The Q aims to keep the viewers hooked and reach newer audiences especially those who prefer the television format or in areas where the internet is still not the primary viewing format. Under its’ revamping strategy, THE Q has launched 3 newly designed bands Pagalpanti, Badhiya Hai, Dhakad Kudis. While Pagalpanti is a sketch comedy with popular creators like Elvish Yadav, and Awanish Singh which targets young adults, Badhiya Hai is a family-oriented sketch comedy show with creators like BakLol amongst others. With an objective of introducing diversity across its sketch comedies, Dhakkad Kudis is an all-women creators’ led show which showcases the content of creators like Sanjhalika Shokeen, Sushma Chhikara, Charu Dixit. All these bands will fulfill THE Q’s promise of something for everyone.

Sambhavna Seth who will feature on the show along with her husband shared, “There are various reality shows on television but as we all know most are either scripted or everybody is doing crazy antics to win a certain prize. Dil Se Connection #SambhAvi Ke Saath is a real show, with me and Avinash in our real life. Audiences will get to see, how we are off-camera, our real-life chemistry and even our real-life ordeals. There is nothing scripted and it’s a telecast of what each day looks like in our life. I am excited to share my life with our audiences and so pleased that THE Q thought of making a show on it. We are just like any other couple, the only thing that makes us and our lives different is the love and recognition we get from our audiences and fans”.

The Q continues to solidify its position as the fastest-growing channel in its category. Having experienced success on DD Free Dish since its launch in April 2021, The Q continues to drive innovation and synergies with the creator economy to bring to television and specifically the FTA universe, original to TV high-quality differentiated storytelling. With its new motto ‘THE Q HAI AB PEHLESE ZARA NEW’, the Q aims to further cement its position and appeal to all with a category disruptive approach to experienced-based content segments.

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