The Green Rising’ initiative has been undertaken for World Environment Day, which is celebrated on June 5. A movement that encourages people to work towards sustainability, and brings people together starting important conversations about the planet.
The campaign involves a celebrity wardrobe sale with Salt Scout, and a crowd funding campaign with Give India, both raising funds for the cultivation of a 10 Acre food forest in Maharashtra. Along with several digital and on-ground activations to raise awareness. The Wardrobe Sale, which will be listed on June 5, 2022, and go on for a month, will be listed on Salt Scout and TheGreenRising.org. Give India and Cornerstone Sport will also launch #GreenUpIndia, a crowdfunding campaign to encourage donors to support this cause.
The ‘sustainability squad’ will feature some of the most recognized names in India across sports and entertainment like, Yuvraj Singh, Shubman Gill, Mrunal Thakur, Varun Dhawan, Shanaya Kapoor, Sania Mirza, Ananya Panday, Janhvi Kapoor, Karan Johar, Mouni Roy and more. Their fans and people interested in contributing to a larger cause can follow the dedicated Instagram handle @TheGreenRising which will feature exclusive content from the talent and have user engagement activations focused on the environment.
Talking about the initiative, Richa Sajdeh, Head of social impact at Cornerstone Sport said, “We at Cornerstone are always looking for ways to make a larger social impact, and so is our talent. We believe in a greener future and we are grateful for the collective efforts shown by our athletes and celebrities for “The Green Rising”. Through this initiative we hope to be closer to a sustainable tomorrow.”
Recognizing the need to bring real change to create large scale impact on the environment, Cornerstone Sport conceptualised The Green Rising initiative for World Environment Day. By roping in celebrities and influencers from different sectors, people across the country will be delivered the message to influence change for the greener good.